Product Marketing Manager

Job description

G5 Games is a Swedish developer and publisher of mobile games played by over 250 million people worldwide. Our hits, such as Sherlock, Hidden City®, and Jewels of Rome®, rank among the top charts and continue to grow. We believe that strong leaders create strong teams — they are the ones who drive projects forward and help achieve new heights.

We are currently looking for an experienced Senior Product Marketing Manager.


In this role you’ll be the bridge between players, marketing, andgame teams — ensuring player insights shape every marketing decision. You will own two strategic tracks: driving the fulllifecycle of new game launches and building the marketing strategy for our internal game store (audience growth, portfolio promotions, player lifecycle). As the team evolves, you will help shape how product marketing is done across our portfolio.

What You Will Work On: 

1. New Game Launches.

• Develop and execute go-to-market plans from concept through global rollout (MVP/test launch → soft launch → global).
• Define target audiences, player personas, and positioning & market pillars for new titles.
• Assess marketability early — design and run pre-production experiments to validate concepts before development begins.
• Set and track performance KPIs at each stage of the game lifecycle.
• Coordinate marketing asset creation across UA, creative, ASO, and comms teams to ensure consistency.

2. Internal Game Store.

• Build and execute the marketing strategy for our internal game store (Big Fish / CrazyGames-style platform).
• Grow the platform’s audience: acquisition, engagement, and player lifecycle communications.
• Manage portfolio-level promotions — featuring strategy, editorial calendar, seasonal campaigns.
• Collaborate with game teams to curate and merchandise the catalog effectively.

3. Player & Market Insight.

• Research market trends and identify growth opportunities across genres and geographies.
• Build and maintain player personas for current and new games.
• Translate data and player feedback into an actionable marketing strategy.

4. Cross-FunctionalCollaboration.

• Act as the point of contact between the marketing department and individual game teams.
• Collaborate with UA, creative services, analytics, ASO, and live ops teams.
• Communicate live ops roadmap to marketing teams; align growth priorities across functions.
• Improve first-time user experiences (FTUE) and build growth loops together with game and product teams.

What We Expect:

• 4+ years in product marketing within mobile games, with a track record of launching at least 2 F2P titles.
• Deep knowledge of the mobile game marketing funnel: UA, ASO, FTUE, and live ops marketing.
• Strong analytical skills: comfortable working with Adjust or AppsFlyer, running cohort analysis, designing A/B tests, and interpreting results independently.
• Experience working within a game development team —solid understanding of how games are made.
• Proven ability to build GTM strategy from scratch and manage cross-functional execution.
• Fluency in English and Russian (written and spoken).
• Proactive, organized, and adaptable in a fast-paced environment with shifting priorities.

Would Be a Plus:

• Experience with platform or store marketing (editorial strategy, catalog promotion, player lifecycle on a storefront).
• Familiarity with multi-title publisher workflows.
• Genuine passion for mobile games and innovative marketing approaches.

What We Offer:

• Flexible Work Conditions – Fully remote format with no office restrictions. Convenient flexible schedule and transparent processes.
• Development & Learning – Internal education system that includes workshops, webinars, and hackathons. Compensation for English and other language courses.
• Relocation Support – Financial assistance and guidance at every step, from choosing a country (where G5 has offices) to legalizing your entire family.
• Health & Well-being – Medical insurance and reimbursement for gym memberships. Team sports initiatives to promote a healthy lifestyle.
• Expert Community – Work alongside top industry professionals. Grow in a dynamic and innovative environment.

If you’re someone who loves crafting strategies that connect players with unforgettable gaming experiences, we’d love to hear from you!